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Little tools to help kids understand BIG emotions! 🎭 ALL EMOTIONS ARE NORMAL. ALL EMOTIONS ARE HEALTHY! 🎭 The Emotional Warriors Card Game is a fun and interactive way for kids to recognise, understand, and manage emotions—helping them develop essential emotional intelligence skills for...

Bring the Alphablocks to life with 26 characters, each representing a letter of the alphabet. Each character has its sound, helping children learn letter sounds and form words. This set includes a 12-page activity book with over 90 decodable words, making learning to read...

WHY IT'S SO AMAZING! Safe. Fun. Yum!Brushing with Jack N' Jill Toothpaste helps clean teeth and provides natural protection against cavities.Our mild gel formulation is fluoride free and suitable from 6 months (when bubs first teeth usually come through). We know little kids don't...

Playful Pals featuring Numberblock Nine is constructed with a soft, plush fabric for maximum huggability. Perfectly sized to accompany children on any and all adventures. Designed with linkable hands that are compatible with all Numberblocks Playful Pals (sold separately).NUMBERBLOCKS is a trade mark of...

Park, play, count, and zoom down the racetrack with the Numberblocks Counting Car Garage! Children can take their Mini Vehicles for a spin through the car wash or a ride on the elevator, park on the top or bottom floor, and play their favorite...

40cm Beautiful and soft ballerina bunny

"Baby Three” is known for its innovative approach to collectible toys. The name "Baby Three” immediately evokes an image of innocence, playfulness, and cuteness, which is central to the toy's design. The toy's appeal lies not just in its appearance but in the stories...

"Baby Three” is known for its innovative approach to collectible toys. The name "Baby Three” immediately evokes an image of innocence, playfulness, and cuteness, which is central to the toy's design. The toy's appeal lies not just in its appearance but in the stories...

  Description Introducing the My Happy Helpers® Evo 3.0 Learning Tower: Engage and Create Lasting Memories with Your Toddler in the Kitchen! How is the Evo 3.0 Different to other models? The Evo 3.0 combines all the features our past customers have loved and we've...

Ideal package for the fidget lover.  Amazing range of sensory tools, from super soft (caterpillar) to high sensory input (spikey) & everything in between.   Perfect if you want to work out which ones best suit you or the recipient.   Contains the medium chain-link fidget, magic...

  Great for hanging on you bag, pencil case, belt or keys. These keyrings have a marble inside a mesh casing. The marble can be pushed up and down & fidgeted between fingers. It is a quiet fidget. A great way to keep a...

This lovely bear bowling is especially designed for children. Bowling is a great group activity! Encourages active play and engagement.

  A beautifully-crafted 3D LED lamp that brings the ‘rings of Saturn’ into your room. • 7 fantastic illumination colours• Rechargeable via USB – cable included• Pack: 6 pcs | Carton Qty: 18 pcs• GB FR DE IT NL ES• Age: 3+

Inspired by one of our Soft Sand originals, this galaxy-themed pack, Cosmos, will take your imagination straight to outer space! Come navigate our captivating cosmos with this design. Each pack comes with plenty of backups and extras to use and take along with you....

This bouncing ball kit is perfect for any scientist looking to have some fun. With just water and the included instructions, you can create your own bouncing ball in no time. Perfect for a rainy day or a party game, this kit is sure...

  After every rainstorm comes a beautiful rainbow! Find your colorful sunshine and sense of calm with this design, After The Rain. Each pack comes with plenty of backups and extras to use and take along with you.  Five strips per pack Soft, subtle...

This design is reminiscent of the beautiful Skyline Drive in Shenandoah National Park - Virginia! Find your sense of peace and calm along this alluring mountain skyline. Each pack comes with plenty of backups and extras for you to use and take along with you.  Five...

Numberblock Four is a sturdy square—until he splits into the Terrible Twos, who always have a trick up their sleeves! Fans will enjoy re-creating one of their favorite episodes or inventing their own mischief. Highlights Figures are proportional and work with all other Numberblocks...

NumberblocksOne to Twenty are ready to help children learn early counting and number sequencing skills. Start by building a 5-piece puzzle featuring Numberblocks One to Five and gradually progress to building a 20-piece puzzle featuring Numberblocks One to Twenty. Includes:    5 double-sided puzzles. ...

It’s time for some number fun with Numberblocks One to Twenty. These colourful, self-correcting puzzles help children practice counting and learn early maths skills.   Includes 20 puzzles with colourful illustrations.  Self-correcting puzzles are the perfect way to introduce counting and number recognition. Comprises...