What's New

WHY IT'S SO AMAZING! Jack N’ Jill Blissful Bubbles has been dermatologically tested and crafted to be mild and safe and comes with a super cute Bunny Bubble Wand – just the thing for creating magical wash time fun in your perfectly bubbly bath!Tranquil...

WHY IT'S SO AMAZING! Jack N’ Jill Baby Wash is designed for this special time in life when it is so important to only expose the skin to dermatologically tested, natural and gentle products. Because of this, our baby wash is suitable for anyone,...

A beautiful version of the traditional game, tic tac toe. A wooden board with beautiful illustrations printed on, and 10 pieces featuring Peter Rabbit and Flopsy! The set comes with a handy drawstring bag for conveniently storing the pieces. This product is made from...

This Jemima Puddle-Duck Wooden Puzzle is perfect for developing problem-solving skills through play. It's a chunky, colourful set of pieces that'll keep youngsters entertained for hours. The chunky wooden puzzle is ideal for little hands to grasp and put together. This product is made...

A perfect toy for little hands. Helps develop movement and coordination while encouraging imaginative play. Painted in shades of pink with flowers, this toy will entrain little ones for hours. This product is made from FSC® - certified wood.

Bring the Alphablocks to life with 26 characters, each representing a letter of the alphabet. Each character has its sound, helping children learn letter sounds and form words. This set includes a 12-page activity book with over 90 decodable words, making learning to read...

With his contagious giggle and infectious personality, the sound and motion Peek a Boo Elmo recites 13 different phrases as his arms and blanket move up and down! A fun, interactive friend for a baby, this iconic character will entertain for hours as he...

Becoming familiar with different emotions is important for young children developing their social skills. The 20 different emotions illustrated in this engaging but simple-to-play game will help young learners identify the feelings they and others typically experience, from happy to anxious and sad to...

SATISFYING SENSORY PLAY - Pluffle's super-soft, fluffy texture calms and relaxes. Run your hands through it or squish and release it to watch it come alive, melting & wiggling through your fingers FILLER FOR SENSORY BINS - Incorporate tactile play into the home or...

Free from artificial additives, our all-natural bath bombs are infused with the calming essence of lavender and the relaxing benefits of magnesium, ensuring a soothing, pure, and effervescent experience. Perfect for calming the mind and preparing your child for a peaceful rest. Directions:1. Fill...

Build confidence, spread positivity and invite joy into your child’s life with these charming A-Z Affirmation Cards by Mindful & Co Kids. The inspiring illustrations and whimsical words will ignite an internal spark within your child that they will carry with them throughout the rest...

ESSENTIAL SCISSOR SKILLS - Fly across the kingdom with Ruby as she helps you get the hang of safely holding, squeezing, and using scissors HOW TO PLAY - Spin, collect the matching gem, and race to fill your treasure chest while developing tiny hand...

Our best selling Pick 'Ems just got supercharged!  Kaiko Exclusive product!  Dive into the Open 'Em Pick ‘Em Discovery Kit, a fun-filled "anytime" advent box with 24 windows bursting with picking, pulling, and popping excitement.   Designed to be suitable for all year round,...

Warmies® PEANUT Those who say that all dinosaurs are scary monsters probably hasn't seen this one yet! He's exactly the opposite, just as soft and friendly on the inside as he looks on the outside. Simply WARM for 90 seconds up to an 800W...

Warmies® PARROT Those who say that all dinosaurs are scary monsters probably hasn't seen this one yet! He's exactly the opposite, just as soft and friendly on the inside as he looks on the outside. Simply WARM for 90 seconds up to an 800W...

Warmies® Dachshund Those who say that all dinosaurs are scary monsters probably hasn't seen this one yet! He's exactly the opposite, just as soft and friendly on the inside as he looks on the outside. Simply WARM for 90 seconds up to an 800W...

What's inside: 1 x Nee Doh Squishy Snow Globe 1 x Santa Palm Pal 1 x Christmas Tree Palm Pal 1 x Reindeer Palm Pal 1 x Christmas Picky Pad 1 x Tweezers 1 x Super Squeeze Starburst Squishy  1 x Brick Fizz Bath...

What's inside: 1 x Smoosho furry colour change ball 1 x Super Squeeze gumdrop 1 x Nee Doh squishy Christmas globe 1 x Smoosho Dumbell 1 x DNA ball 1 x Ring Pop squishy 1 x squishy caterpillar  1 x Super squeeze koala 1...

Whats Inside: 1 x Unicorn Warmie 1 x Unicorn Pullie pal  1 x Unicorn Palm pal 1 x Unicorn musical plush keyring 1 x glow in the dark pink squishy ball  1 x Sand Plushie Ball  

What's inside: 1 x Palm Pal ocean themed  1 x Desktop Jellyfish Lamp 1 x Ocean Lumi Lamp 1 x axolotl mini squishy 1 x Squishy Jellyfish dumbbell 1 x Shark Liquid Timer Kaleidoscope  1 x Octopus Pullie Pal