What's New

Introducing the Stitch Weighted Plush Bear, the perfect companion for children and adults alike! This adorable plush toy is designed to provide comfort and support, making it an ideal choice for those seeking a sense of calm. With its soft, huggable body and gentle...

Meaningful Play™ dreams come true with the MAGNA-TILES Castle set!  Open the working Drawbridge and step into a world of magnetic wonder or soar through the skies with an exclusive Dragon Figure.  This set also includes our first Balcony and Spiral Staircase, along with a sprinkle of Glitter tiles for a little enchantment. Watch as children create their own fairy tale adventures with the unlimited...

Volcanic explosions, molten lava, and ferocious dinosaurs are bursting onto the scene! The Dino World 40-Piece set features four oversized, fully-magnetic dinosaurs and brightly-colored, volcanic-themed tiles for imaginative play potential that never goes extinct. The MAGNA-TILES Promise Always Compatible All pieces are compatible with...

Peanut butter and jelly, MAGNA-TILES and Meaningful Play, microMAGS tiles and Classic tiles – some combos just work!  In fact, our kid testers loved how microMAGS and Classic tiles worked together to create unique builds, so we had to bring them together in a new line of MAGNA-TILES Combo sets! Discover cool new ways to...

Imagination reigns supreme with the MAGNA-TILES Castle DLX set! Open the working Drawbridge and step into a world of magnetic wonder or soar through the skies with an exclusive Dragon figure. This set also includes our first Balcony pieces and Spiral Staircases, as well as microMAGS pieces and plenty of Glitter tiles for extra enchantment. Watch as children create their own fairy tale adventures with the unlimited storytelling...

Ready, set, go! With the new MAGNA-TILES Downhill Duo 40-Piece set, kids are in the driver’s seat!  Little ones can turn their MAGNA-TILES® build into an exciting downhill adventure, in just a few clicks. Looking for a new way to inspire their imagination, build...

Interstellar imaginations are over the moon with the MAGNA-TILES Space set! Blast off into cosmic creativity and discover new ways to play with the one-of-a-kind Space Shuttle that conveniently stores all pieces after play.  Enjoy the thrills of learning through play at light speed, with this STEAM-centric space adventure. Future astronauts...

The Stardust 15-Piece Set lets your child’s creations sparkle with glitter and mirror tiles galore. A new spin on the original MAGNA-TILES design, this glitzy magnetic building set features tiles full of suspended glitter, and mirrors that catch the light for that extra shine....

Anything can happen in the wild! Start your expedition with the Safari 25-Piece set for a roaring good time. Monkey around with magnetic, savannah-themed tiles as you explore the vibrant-colored habitat with your four safari sidekicks. Jump into imaginative play and screen-free fun while...

It’s a jungle out there! Kids will go wild for our Jungle Animals set with tropical-themed tiles and magnetic animal friends. Explore the forest with Hippo, Sloth, Tiger, Leopard, and Caiman as they spin and swing from treetops and vibrant greenery, bringing STEAM learning...

Something tropic-cool has arrived! The award-winning Dino World XL set is larger than life with oversized tropical-themed tiles, plus all 6 of the MAGNA-TILES dinosaurs, and new-to-the-world magnetic trees. EXTRA LARGE open-ended and imaginative play potential awaits! The MAGNA-TILES Promise Always Compatible All pieces...

Warmies® Plush are fully microwavable to provide hours of soothing warmth and comfort and fully freezable to provide cooling relief on a warm nights. These luxuriously soft plush designs are gently scented with French dried lavender and can be reheated repeatedly. Warmies are weighted, warming,...

The Mellow Mat® Cloud Haven 3D The Mellow Mat® - Indulge in the ultimate comfort with the Cloud Haven Carved 3D Mat — a plush haven for your feet, as soft as baby rabbit fur. With its luxurious 35mm memory foam thickness, this mat...

The Mellow Mat® is a 35mm thick slow rebound Memory foam mat / rug perfect for any activity on the floor. Turn any area into a soft, comfy, inviting area perfect for play or sitting around. So versitile, they look great in kids spaces or...

HAPPY BIRTHDAY! I am the Birthday Fairy. My feet twinkle at the thought of a party and I love to help celebrate special moments with all my fairy friends. My magic dust has special powers to help grant wishes! A new addition to our...

A Potion to call the Tooth fairy! Did you know every child has their very own tooth fairy, and now, with a sprinkle of magic, you can guide your fairy to your lost tooth, ensuring it finds its way to the stars. Our Tooth...

WITCHES AND WIZARDSWitches and wizards are experts at brewing magical concoctions, from truth serums, protection potions to transformation spells. They have a deep connection to nature and wild places. This little potion box is full of secret magical ingredients that you will find in...

UNICORNS AND RAINBOWSIn a colourful world far far away lives the most rainbowy and sparkly creature of all… the unicorn! With hearts full of kindness and happiness, unicorns are known to grant wishes, spread magic and promote harmony to all living creatures. Use this...

This Fairy inspired potion kit is for those curious about making flower elixirs to entice fairies to your garden, dance with pixies and create self love potions. 🧚🏻 Awarded GOLD at the Clean + Conscious awards for Kids Activities 4+ for 2021 Potion Spell...

The Wild Adventure Potion Kit is for little potion makers seeking mystical lands and magical treasures. Create potions such as calming down after an adventurous day, conquer fears for new adventures and gain control of stormy weather (and feelings) Potion spell cards include:  ...